Smash Mouth may have been on to something—all that glitters really is gold.  However, the rising popularity of gold in beauty products is about more than just aesthetics or that extra touch of self-indulgent luxury.  Not only is gold beautiful to look at, it has well-documented beauty benefits that span multiple centuries.

Gold is the—well, the gold-standard for skincare, in particular.  Its natural properties reduce acne, even out pigmentation, and soothe sensitive skin (it’s for this reason that genuine gold is recommended for new piercings).  Its natural gleam adds radiance to any surface it’s added to, and it makes older skin look young again by making it more elastic. 

So what actually are the benefits of gold?

Gold Reduces Skin Blemishes and Imperfections

Gold works magic at the cellular level.  Basal cells, which line the bottom of your epidermis and create new skin cells, have their production activated by gold.  When gold interacts with your skin, your basal cells are kicked into action and produce fresh cells that push old and dead skin cells up and off from the inside out.  The result? Skin becomes fresher and more elastic, with a visible reduction in marks, spots, lines, and wrinkles and new skin grows and replaces the old.

The best way to make use of gold’s anti-aging and wrinkle-removing properties is through the use of a gold face mask.  Our Anti-Wrinkle Gold Facial Hydrogel Mask is a great option to see how gold works to keep your skin young and blemish-free. The face mask has aloe vera and vitamin E to deliver a powerful antioxidant that reduces wrinkles and revitalizes skin, leaving it with that signature golden glow.  The hydrogel base helps deliver these effective natural ingredients straight to the deepest layer of your skin, healing and rejuvenating it from the bottom up.

If you’re looking for a mask that you can apply onto directly onto your face like a sleep mask, try the Majestic Pure Luxurious 24K Gold Facial Mask, which will brighten your skin. 

Gold Soothes Sensitive Skin

Gold is rich in antioxidants that interact directly with the blood pumping just below the surface of your skin.  These antioxidants improve the blood’s circulation, and, in doing so, its ability to fight off acne, rashes, hives, and other allergic reactions that surface on the skin.  The application of a 24k gold mask in skincare products works to reduce these visible reactions, fading acne and blemishes with a gentle touch that avoids further irritation.

If you find yourself with sensitive skin, consider using gold skincare products wherever you find yourself breaking out in reactions.  The Peter Thomas Roth 24K Pure Luxury Lift & Firm Prism Face Cream combines 24K gold and colloidal gold for all-over coverage in a luxurious cream base. 

Gold Brightens the Face

For those seeking a natural, luminous glow, it’s hard to get more radiant than with the use of gold mask.  The metal is, of course, naturally reflective, bouncing light back wherever it hits, but gold also has the added bonus of being the perfect shade to create a beautiful, sun-kissed bronzing effect on the skin.  For a healthy glow, gold is a girl’s best friend.

It all stands to reason that the bigger the gold, the brighter the glow, so those looking for an extra boost of radiance from their gold products should consider using serums like our Vitamin C Facial Serum with 24K Gold Essence. With a blend of vitamins, collagen-boosting ginseng, and that ever-present 24K gold, this facial serum makes skin plumper, firmer, and more elastic.  Say goodbye to wrinkles and tired skin—the gold flakes blended into the serum make an immediate visible difference to your face’s radiance.

Gold Cools Inflamed Cells

Gold is a natural anti-inflammatory, one that has been used to treat skin inflammations since Ancient Egypt.  The antibacterial properties of gold interact directly against ulcers and other inflammations to reduce swelling, remove redness, and rejuvenate the skin.  The extra oxygen stimulated by gold can reach deep into the skin and renew damaged cells.

Particularly useful for countering puffiness and redness around the eyes, gold eye masks are a great addition to any beauty regiment.  Consider trying our Rejuvenating Eye Mask. These all-natural, gold-infused eye masks brighten the face and rejuvenate your look.  Made from a unique blend that includes collagen, vitamin C, and—of course—24K nano gold, this hydrogel-based cosmetic removes puffs and dark circles and smooths out uneven complexions.  No matter your age or how much sleep you’ve gotten, these eye masks will have you looking your best, all in only 20 minutes.

Ready to Try Gold for Yourself?

At Doppeltree, we’re confident that you’ll love our gold products as much as we do, which is why we want to make it even easier for you to try them and see the difference for yourself.  Get all three of our gold-infused products at once with our GOLD series and save over $10!